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Supply & Demand

PB&J Candles

While shopping, Jerry recommends getting a candle for their nightstand. He finds a peanut butter scented candle and recommends it to Sandra, who apparently already found a jelly scented candle. Peanut butter and jelly are often used as the classic example of complements in consumption. The price of one item is inversely related to the demand for the other item. Are there other candle scents that could complementary?

Categories
Supply & Demand

Get the Better Bike

Garret is in the process of convincing a customer to purchase a more expensive bike, the Vilano Forza, but the customer wants the cheaper RX-5 bike. Price isn’t the only determinant of a consumer’s utility function and Garret tries to convince the customer that the other features of the bike are worth the price. To end the scene, Garret also tries to get the customer to buy a bicycle helmet, which is a good example of a complementary good.