Adam and Jonah are watching Adam’s YouTube channel on one of the TVs in the store, but Jonah will use this as an opportunity to try and sell Adam a new TV. In order to win the Color Wars, employees are trying to sell expensive items to increase their team’s total. Jonah doesn’t know that Adam is married to Amy and begins to insult her in an attempt to get Adam to purchase the TV. Adam makes some key comments that connect with the economics of the household, namely that his and Amy’s happiness is linked. He’s careful to consider Amy’s happiness before making purchases, because their utility functions are interdependent.